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ROBERT MONDAVI WINERY | print: A deep friendship that grew from a shared passion for winemaking also created a notable partnership between Napa Valley’s Robert Mondavi and Italy’s Vittorio Frescobaldi. To help launch this venture, we gave the Luce della Vite brand a poetic and understated narrative–the Luce and Lucente wines presented as a timeless collaboration between the two winemaking families. Creative Director: Jim Murphy